SEOUL'S SECRET GEM: Modern destination cafe built into grand Korean hanok courtyard house over +100 years old
J. Hidden House
J. Hidden House
Bringing the Best of Modern Korea
The J.Hidden House is a beautiful blend of traditional and modern design which has been built into the hereditary foundations of a traditional Korean hanok courtyard house over a 100 years old (registered 1915) and is hand-crafted and curated in intentionally understated, contemporary minimalism. It is centrally located in Dongdaemun, one of Seoul busiest commercial districts for shopping and tourism, and is walking distance from Korea’s National Treasure #1 Heunginjimun (the Great East Gate), Dongdaemun Market and Zaha Hadid designed Dongdaemun Design Plaza.
Nestled in an exclusive “hidden,” but immediately accessible location just 1 minute walk from exit 10 of Dongdaemun station (Blue, Line 4), the destination offers a special passage back in time into a tranquil, spacious serenity of a traditional Korean courtyard house that has stood the test of time by being walled away since before the Korean War of the 1950s. In a mindful setting the J.Hidden House offers world-class curated coffees, teas and refreshments, as well as a bespoke menu of bakeries and spirits cultivated by Korea’s leading and most cutting-edge food and beverage companies.
Coffee & Peace
A "hidden" oasis in the busiest district of Seoul
Located in an exclusive “hidden,” but immediately accessible location in downtown Seoul, the destination offers a special passage back in time into a tranquil, spacious serenity despite being centrally situated in Dongdaemun, one of city’s busiest commercial districts and a major tourist destination for shopping and historical site seeing. Outside its doors is Korea’s National Treasure #1 Heunginjimun (the Great East Gate), Dongdaemun Market and Zaha Hadid designed Dongdaemun Design Plaza.
“Our aim is to provide locals and tourists from around the world with a location and a curated food and beverage offering on caliber with any destination cafe in the world, while offering what is uniquely and proudly Korean.”
Grace Jun, Proprietor of J.Hidden House
Our Beverage & Food
Presenting the Best of Korea
In a mindful setting the J. Hidden House offers world-class curated coffees, teas and refreshments, as well as bespoke menu of bakeries and spirits cultivated by Korea's leading and most cutting-edge food and beverage companies.
Introducing exclusive bakeries made with the high-quality ingredients sourced from around the world, coupled with Korean flavors, such as the “J. Jeju Croissant, a freshly baked croissant, made with the highest-grade French butter and filled with hazelnut chocolate topped with Jeju green tea powder.
The seasonally catered coffee beans are supplied by Devastate, one of Korea’s leading coffee roasters known for bespoke tailoring to the upscale, high-end palates of hallyu movie and TV stars and Cheungdam Dong and Hannam The Hill patrons.
The craft beer on selection is from The Hand & Malt, the first Korean craft beer manufacturer to have been purchased by Oriental Brewery, the Korean unit of Anheuser-Busch InBev, the world’s largest beer company. Among the stand-out beer selection is “Zzalmac,” an exceptionally light and tropical tasting golden ale, which goes perfectly with J.Hidden House’s signature crispy “J. Jugyeom (Korean bamboo salt) Fries.”
The visually stunning and healthy fruit and herbal teas are all special recipes made with fresh seasonal fruit of Korea reflecting the peninsula’s four distinct seasons. These include Korean persimmon, pear, melon and Jeju hallabong. A house staple favorite is “J. Lemon Cream Latte,” a marriage of zesty lemon and whole milk cream.
For the upcoming winter season, the J. Hidden House’s signature hot menu selection is homemade “J. Daegu Apple Cider” and J. Vin Chaud,” a warm, mulled and 100 percent organic wine cocktail incorporating cinnamon, ginger and citrus that is a staple at Christmas markets all over Europe.